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STEP INSIDE THE BOX!
PRESENTING BIBO FROM SICILY, AN INNOVATIVE
NEW NAME IN WINE
 
 

September 2006 — Palm Bay International is proud to introduce the quality and convenience of BIBO Pinot Grigio-Chardonnay and BIBO Cabernet-Shiraz, two contemporary new wines fresh from the vineyards of Sicily. Pronounced BEE - Bo (a play on “Bag In Box” and Latin for “I drink” ), BIBO is the first premium three-liter bag in box brand to debut from Italy.

The three-liter bag in box format, equivalent to four 750ml bottles, is finding a new enthusiastic consumer base. BIBO is designed to respond to a growing desire from American consumers for a more upscale boxed wine. The attractive, modern, easy-to-carry, easy-to-use package is tailor-made for picnics, parties, barbeques, tailgating, at the campground, etc. BIBO packaging is crafted to keep wine chilled for hours once opened. It is also ideal for restaurant use, especially for pouring wine by the glass. As the wine is poured, an airtight bag contracts, limiting the wine's exposure to oxygen, preserving the freshness of the contents for weeks.

Utilizing the very latest technology, the unopened package will enjoy a 12-month shelf life. Restaurants can reduce the amount of wine wasted because the wine remains fresh for approximately 30 days after opening. BIBO wine is made for enjoyment, day after day.

BIBO is the inspiration of the Settesoli winery in Sicily. At the winery in Menfi, state-of-the-art technology is used to produce a durable, modern package that will conserve and deliver outstanding quality wine. Under the direction of its visionary president, Diego Planeta, Settesoli is widely regarded as one of Italy's most progressive and respected wine producers. Settesoli's extensive vineyards in and around the town of Menfi offer ideal growing conditions for both indigenous and international grape varieties, resulting in wines that capture the flavors, the essence and mystique of Sicily.

Starting in September, BIBO Pinot Grigio-Chardonnay and BIBO Cabernet-Shiraz will be available in stores nationwide, where they will retail for approximately $19.99 per 3L box.

The launch will be accompanied by a range of promotional
materials and support.

 

For further press inquiries, please contact
jkettlewell@palmbay.com or bscherline@palmbay.com

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