September 2006
— Palm Bay International is proud
to introduce the quality and convenience
of BIBO
Pinot Grigio-Chardonnay
and BIBO
Cabernet-Shiraz, two
contemporary new wines fresh from
the vineyards of Sicily. Pronounced
BEE -
Bo (a play on “Bag In Box” and
Latin for “I drink” ), BIBO
is the first premium three-liter bag
in box brand to debut from Italy.
The three-liter bag in box format,
equivalent to four 750ml bottles,
is finding a new enthusiastic consumer
base. BIBO is designed to respond
to a growing desire from American
consumers for a more upscale boxed
wine. The attractive, modern, easy-to-carry,
easy-to-use package is tailor-made
for picnics, parties, barbeques, tailgating,
at the campground, etc. BIBO packaging
is crafted to keep wine chilled for
hours once opened. It is also ideal
for restaurant use, especially for
pouring wine by the glass. As the
wine is poured, an airtight bag contracts,
limiting the wine's exposure to oxygen,
preserving the freshness of the contents
for weeks.
Utilizing the very latest technology,
the unopened package will enjoy a
12-month shelf life. Restaurants can
reduce the amount of wine wasted because
the wine remains fresh for approximately
30 days after opening. BIBO wine is
made for enjoyment, day after day.
BIBO is the inspiration of the Settesoli
winery in Sicily. At the winery in
Menfi, state-of-the-art technology
is used to produce a durable, modern
package that will conserve and deliver
outstanding quality wine. Under the
direction of its visionary president,
Diego Planeta, Settesoli is widely
regarded as one of Italy's most progressive
and respected wine producers. Settesoli's
extensive vineyards in and around
the town of Menfi offer ideal growing
conditions for both indigenous and
international grape varieties, resulting
in wines that capture the flavors,
the essence and mystique of Sicily.
Starting in September, BIBO
Pinot Grigio-Chardonnay and BIBO Cabernet-Shiraz
will be available in stores nationwide,
where they will retail for approximately
$19.99 per 3L box.
The launch will be accompanied
by a range of promotional
materials and support.
|